A Special Tribute: U.S. Marine Corps Dress Blues on Display at the High Plains Western Heritage Center
Joe and Verna Reed
The High Plains Western Heritage Center has welcomed a remarkable and symbolic addition to its U.S. Military Uniforms display: a full United States Marine Corps Dress Blue Uniform, generously donated by local resident and Vietnam veteran Joe Reed. This new display made its debut on Flag Day, June 14, 2025.
The USMC Dress Blue Uniform holds a unique place in American military tradition. It is the only uniform in the U.S. armed forces that incorporates all three colors of the American flag—red, white, and blue—making it an iconic emblem of service and patriotism. Its presence in the museum’s Bruce Miller Theater not only elevates the military exhibit but also honors the enduring legacy of those who have worn it, especially those like Joe Reed who served with distinction.
Joe Reed’s journey to the Marine Corps was itself unexpected and inspiring. Born in 1940 in Kenmare, North Dakota, Joe was a resilient child who overcame rheumatic fever, a condition that delayed his schooling and impacted his early physical activity. As he grew stronger, he became active in sports and Boy Scouts, eventually earning the rank of Eagle Scout. Initially deemed unfit for military service due to his health, Joe was later called up for a physical during the escalation of the Vietnam War and found himself qualified for service. In 1966, he was inducted into the U.S. Marine Corps and sent to Vietnam, where he participated in Operation Prairie, one of the largest Marine assaults of the war, involving over 11,000 troops.
After 13 months in Vietnam, Joe returned to North Dakota in 1967 and married Verna Jean Johnson, a longtime acquaintance from his youth. Though he was briefly reassigned to another Marine unit, his recent combat service spared him from a second tour. He completed his active duty at Camp Pendleton and was honorably discharged in March 1968.
Joe and Verna Jean moved to Spearfish, where they became deeply involved in the community. Joe completed his business degree at Black Hills State College, became a Boy Scout leader, and served as a Scout Executive for several counties. He was also involved in Toastmasters, the local Little League, and civic improvement efforts. Verna Jean contributed equally, leading Cub Scouts and taking on leadership in Beta Sigma Phi, a global service organization.
Their family’s deep commitment to public service and patriotism is embodied in this latest donation. Museum Director Karla Scovell expressed deep appreciation for the Reeds’ contributions, noting “Joe’s donation of this exquisite set of his Marine Corps Dress Uniform finds a very special place in our auditorium display of military uniforms.” Scovell adds “We are so appreciative of their support, as well as the spirit of public service which they’ve demonstrated as residents of our community.” Years earlier, the Reeds donated a rare and artistic collection of early 1900s leather postcards, further demonstrating their dedication to preserving history.